
Central Park
- 152-158 St Georges Terrace, Perth, WA
- Owned by Perron Investments & APF Management
- Nominated by Central Park
We developed an integrated marketing strategy to communicate how revitalising the lobby would enhance the experience for our tenants, as well as the wider public. Using a multi-channel communications approach, we effectively reached a broad demographic, sharing updates on the revitalised offering and simultaneously instilling our renewed brand messages and positioning.